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1. Pick a topic that meets the following criteria:

• Energizes you
• Can explain to your grandma
• Use this framework:
  • ___ [concept/topic] as a ___ [target audience]

1. Branch to potential pain points inside the topic

   1. Figuring out pain points requires interviewing your target audience that cares (or may not) about your passion area
   2. You may end up pivoting to a different target audience

2. Fill in the blanks with these hooks:

   1. [quote that literally vocalizes your audience’s pain points] “___”
   2. How you can overcome ____ [PROBLEM]
   3. X mistakes I made to achieve [SOLUTION TO PROBLEM]

3. Create a freebie that helps solve a part of the problem.

   1. In the future, you can offer high ticket solution to solve the other part.
   2. Disclose that by downloading the freebie you agree to subscribe to a newsletter
   3. Owning your audience that you built is key to longterm success

EXAMPLE:

1. Topic: Personal branding as an introverted entrepreneur
2. Problem areas:
   1. Unsure what to write
   2. Overthinking about posting
   3. Imposter syndrome
   4. Insecurity
   5. Draining to network with others
   6. Unsure how to reach out
   7. How to connect with others well
   8. Perfectionism
   9. Public speaking